RETURN TO BALANCE.
Your heart speaks first.
Roughly 80% of the neural signaling between your heart and brain travels upward — heart to brain, not the reverse. STILL helps you shift, on purpose, from an incoherent state to a coherent one.
THE HUMAN TRUTH
Have you ever noticed that a stressful moment can end, but your body doesn't immediately let it go? Stress changes our physiology—our heart rhythm, nervous-system activity and hormonal response. And when those patterns keep repeating, we carry one stressful moment into the next. STILL is a beautiful, screenless wearable designed to recognize those physiological shifts as they're happening and gently guide you back toward coherence—a measurable state associated with greater parasympathetic activity and more synchronized physiological functioning. Because resilience isn't about avoiding stress. It's about how quickly you can recognize it, regulate, and return.
Most wearables measure what happened.
STILL helps you change what happens next.
RECOGNIZE. REGULATE. RETURN.
Resilience isn't about avoiding stress. It's about how quickly you return.
01
Recognize
STILL identifies meaningful changes in your physiological patterns.
02
Regulate
A discreet cue invites you to practice shifting toward coherence.
03
Return
STILL continues sensing, so you can understand how your physiology responded.
SCREEN-FREE BY DESIGN
The last thing you need in a stressful moment is another screen.
STILL is designed so its most important interaction happens on your wrist. A subtle cue. A familiar rhythm. A practiced response. The phone is there when you want insight — not when you need presence.
Presence on your wrist. Perspective in your app.
THE PRODUCT
Beautiful enough to wear. Intelligent enough to sense.
WHY THE HEART LEADS
The heart and brain are in constant conversation. The heart does more of the talking.
Your heart and brain are connected by a dense network of neural pathways — and the signaling isn't balanced. An estimated 80% of that traffic is afferent, traveling from heart to brain; only about 20% runs the other direction. The rhythm of your heart doesn't just reflect your state. It helps shape it.
When that rhythm becomes erratic — a pattern researchers call incoherence — the signals it sends upward can make clear thinking, steady emotion, and recovery measurably harder. When the rhythm becomes more ordered — coherence — those same systems tend to work more in sync.
Emotions aren't noise to suppress. They're signal. STILL doesn't ask you to resist what you feel — it helps you notice the pattern, and gives you a practiced way to shift from an incoherent state to a coherent one, so the feeling that moved through you doesn't have to run the rest of your day.
This has real stakes. An incoherent state can make stress harder to recover from, hard conversations harder to navigate, and good decisions harder to reach — at work, at home, in the moments that matter most.
THE SCIENCE
Your heart doesn't beat like a metronome.
The time between consecutive heartbeats naturally changes. That variation is known as heart rate variability, or HRV. These beat-to-beat changes create heart-rhythm patterns that can provide useful information about autonomic regulation.
HRV
Beat-to-beat variability in the timing of your heart's rhythm.
Heart Rhythm
The pattern those changes create over time.
Coherence
A more ordered physiological pattern associated with coordinated system activity.
STILL makes this physiology understandable — and turns awareness into practice.
SEE THE SHIFT
Your body gives you feedback. STILL helps you learn from it.
BEFORE PRACTICE — LESS ORGANIZED PATTERN
AFTER PRACTICE — MORE ORGANIZED PATTERN
INSIDE STILL
Extraordinary on the outside. Intelligent within.
CONCEPT ARCHITECTURE — SUBJECT TO ENGINEERING VALIDATION
COLORWAYS
Designed to belong in your life.
Ivory
Warm. Sculptural. Luminous.
Noir
Confident. Architectural. Understated.
Umber
Grounded. Warm. Refined.
YOUR BASELINE
Your physiology isn't generic. Your baseline shouldn't be either.
Physiology varies substantially across individuals. STILL learns your patterns over time rather than making simplistic interpretations from isolated readings — increasingly, it understands you relative to you.
THE STILL SYSTEM
A private space for understanding yourself.
STILL is the wearable. STILL+ is the intelligence, personalization, and practice layer behind it. Together, they form the STILL System — practice, insight, leave. No feed, no streaks, no rankings.
PRACTICE — CONCEPT
Heart coherence & regulation
Quick Reset · Heart Focus · Breathing · Appreciation · Resilience · Evening Reset
INSIGHTS — CONCEPT
Your patterns, without judgment
"Your physiology showed more variation than usual today." Curiosity, not a scorecard.
Today screen shown is real product design. Practice and Insights are concept descriptions — screens pending design.
LIFESTYLE
Made for the moments no one else sees.
Before the conversation.
Between work and home.
Before sleep.RECOVERY
Resilience isn't about avoiding stress.
It's about how quickly you can recognize it, regulate, and return.
STILL
RETURN TO BALANCE.
EARLY ACCESS
Join Early Access.
You're early. That's the point. We're building STILL thoughtfully, with science, design, and human experience at the center.
We'll invite members of our early community into product updates, research, and future pilot opportunities.
We'll use your details to send you updates about STILL. See our Privacy Policy.
FOR INVESTORS
Building the next category in wearable technology.
Consumers already use wearables to understand what happened to their bodies. STILL is being built around a different question: can wearable technology help us change what happens next?
THE INVESTMENT THESIS
The behavior already exists. The next experience doesn't.
Wearables have normalized continuous physiological measurement. Premium health wearables have normalized paying for hardware plus ongoing intelligence. Physiological biofeedback has demonstrated repeated consumer engagement. STILL brings these behaviors together around a different product job.
01
Recognize
Meaningful physiological change, as it happens.
02
Regulate
A discreet cue, in the moment — no screen required.
03
Return
See whether the physiological state actually shifted.
THE MARKET
Wearable technology is already a mass market.
$103B
ESTIMATED GLOBAL WEARABLE TECHNOLOGY MARKET — 2026
$230B
PROJECTED GLOBAL MARKET — 2033
12.1%
PROJECTED CAGR
33%
NORTH AMERICA SHARE OF 2025 REVENUE
Source: Grand View Research — Wearable Technology Market, 2026. Figures as reported by the founding team; not independently verified.
A CATEGORY STILL EXPANDING
Sourced points only — no interpolated years shown. Source: Grand View Research, 2026.
ALREADY MAINSTREAM
37%
OF U.S. ADULTS OWN A SMARTWATCH
145.7M
WEARABLE DEVICES SHIPPED GLOBALLY, Q1 2026
The core behavior STILL depends upon — wearing physiological technology throughout everyday life — no longer needs to be invented.
Sources: Pew Research Center, Feb 2026; IDC, 2026. As reported by the founding team; not independently verified.
CAPITAL IS FOLLOWING THE CATEGORY
Wellness technology is attracting capital again.
#8
MOST-FUNDED DIGITAL-HEALTH VALUE PROPOSITION, 2024
#3
FITNESS + WELLNESS, 2025
$2.0B
INVESTED, 2025
44
DEALS
+13%
FUNDING GROWTH EXCLUDING OURA'S FINANCING
Source: Rock Health — 2025 Digital Health Funding Review. As reported by the founding team; not independently verified.
A DIFFERENT FORM FACTOR
The next wearable doesn't need another screen.
IDC has identified screenless wristbands as an emerging direction within the wrist-worn wearable market. STILL takes that shift further — designed around intervention rather than attention.
Source: IDC, Sept 2026. As reported by the founding team; not independently verified.
RECOGNIZE
Change
Meaningful physiological change.
REGULATE
Cue
A discreet cue, in the moment.
RETURN
Response
How your physiology responded.
CATEGORY BENCHMARKS — NOT VALUATION COMPARABLES
Consumers have already validated the model.
Oura
Oura demonstrates that consumers will purchase beautifully designed physiological hardware and maintain an ongoing software relationship. STILL is not positioned as an Oura competitor or copy.
WHOOP
WHOOP demonstrates investor and consumer appetite for wearable-generated physiological intelligence, personalization, and recurring relationships.
Sources: Reuters / Wall Street Journal, Sept 2026 (Oura); WHOOP, March 2026. As reported by the founding team; not independently verified.
OURA5.7M paid members
STILL SCALE SCENARIO100,000 customers
100,000 STILL customers would equal less than 2% of Oura's currently reported paid-member scale.
Scale comparison only. Not a market-share forecast.
SCIENTIFIC PRECEDENT
The practice doesn't need to be invented.
HRV biofeedback and physiological coherence training already have an established body of research and consumer practice. The figures below describe the dataset in a 2025 peer-reviewed HeartMath-associated study — not STILL data, and not a HeartMath partnership.
70,041
UNIQUE USERS IN THE DATASET
4.6M+
PRACTICE SESSIONS IN THE DATASET
49
MEAN PARTICIPANT AGE
Source: 2025 peer-reviewed HeartMath-associated study. As reported by the founding team; not independently verified.
STILL's hypothesis: move physiological self-regulation out of a dedicated session and into the moments when people actually need it.
POSITIONING
The white space.
TRACKING
Oura, Apple Watch
Understand what happened.
PERFORMANCE
WHOOP
Understand readiness and recovery.
REGULATION
STILL
Help change what happens next.
Representative positioning based on primary product propositions; feature sets may overlap. Not a claim that competitors offer no overlapping functionality.
A FOCUSED CUSTOMER
Not everyone who experiences stress. A specific woman with something to carry.
Editorial portrait pending — a real photograph of the initial customer archetype goes here, not a generated or stock image.
STILL's initial consumer thesis centers on professionally established women with high responsibility, high cognitive and emotional load, purchasing power, design awareness, and an existing investment in health and personal development.
She may be an attorney, physician, executive, founder, consultant, financial-services professional, creative leader, or business owner.
~37M
U.S. WOMEN IN MANAGEMENT, PROFESSIONAL & RELATED OCCUPATIONS — UNDERLYING U.S. AUDIENCE CONTEXT
Calculated: 71.338M workers × 52.2% women ≈ 37.2M. Source: U.S. Bureau of Labor Statistics. Not labeled as STILL's TAM, SAM, or SOM — underlying audience context only.
THE SCALE MODEL
We don't need mass-market penetration to build a meaningful company.
Assumptions: a $399 STILL wearable plus $12.99/month STILL+. Illustrative first-year customer value: $554.88.
HARDWARE + SUBSCRIPTION, ILLUSTRATIVE FIRST-YEAR VALUE
Illustrative first-year hardware + subscription customer value. Not a revenue forecast. Assumes one $399 hardware purchase plus 12 months × $12.99 STILL+. Does not account for COGS, CAC, returns, discounts, free periods, subscription churn, replacement cycles, taxes, channel margin, or timing of customer acquisition.
SUBSCRIPTION-ONLY, ILLUSTRATIVE ANNUALIZED VALUE AT FULL-YEAR RETENTION
Illustrative annualized subscription value assuming full-year retention. Not ARR guidance or a forecast. Does not assume actual retention.
Hardware creates the relationship. STILL+ compounds it.
WHY NOW
Four forces. One moment.
01
Mainstream
37% of U.S. adults already own a smartwatch.
02
Screenless
Consumers increasingly have alternatives to another display on the wrist.
03
Capital
$2B invested in U.S. fitness + wellness digital health during 2025.
04
Validated
Oura and WHOOP show consumers will maintain ongoing wearable-platform relationships.
The market doesn't need another device that tells us we were stressed. STILL is being built to help change what happens next.
THE RAISE
$1,000,000
CAPITAL BEING RAISED
$8,000,000
POST-MONEY VALUATION
12.5%
IMPLIED POST-MONEY OWNERSHIP FOR THE FULL ROUND
Assumes the full $1M is invested at an $8M post-money valuation, sized to fund approximately 18–24 months of runway to the next major milestone — not the company's full multi-year plan. Actual ownership is subject to the final financing instrument, capitalization, SAFE mechanics if applicable, and future dilution. This page makes no promises regarding returns, exit value, or future valuation.
WHY $8M
Valued for the stage we're in. Built for the category ahead.
The $8M post-money valuation reflects STILL's current stage — not its theoretical future market value. We're not asking investors to value STILL as though it has already achieved technical validation or commercial scale. We're entering this round with several layers already developed.
01
Category Thesis
A clearly articulated product thesis around screenless physiological self-regulation.
02
Design + Brand
Locked wearable design direction, three product colorways, and a full brand identity — not yet manufacturing-ready hardware.
03
Digital Experience
Website and practice-app experience developed as product design, not validated production software.
04
Founder-Market Fit
Aicha Sharif Choudhuri (Founder & CEO) and Dr. Indrajit Choudhuri (Co-Founder, Chief Medical Officer, cardiac electrophysiologist).
Aicha trained as a Heart Coherence Coach through the HeartMath Institute. This is stated as the founder's current training background, not a corporate partnership with HeartMath.
THE FUNDING ROADMAP
This raise funds the next milestone — not the whole company.
Building a real hardware product, hiring a strong team, and running the company for years takes substantially more capital than this round — and that's by design. Standard practice is to raise enough to hit the next major proof point, then raise again at a higher valuation once that progress is evidence, not a pitch.
Validated prototype + demand signal → Series A
Manufacturing readiness + initial scale → Growth Round
Team, inventory, market expansion
Illustrative financing sequence, not a commitment from any investor at any stage. Round sizes, timing, and valuations for future rounds are not yet determined.
DE-RISKING, NOT A PIE CHART
This round is designed to turn the thesis into evidence.
↓ $1M round ↓
01
Prototype
02
Technical validation
03
Consumer validation
04
Manufacturing readiness
05
Launch readiness
Capital buys measurable de-risking → validated product + validated demand → the next financing milestone.
No milestone dates or completion percentages are shown — timing has not yet been approved for publication.
USE OF FUNDS
Where the capital goes.
Categories only — no allocation percentages are shown until specific figures are approved by the founders. No pie chart has been built to avoid implying precision that doesn't exist yet.
We are not raising against the size of the wearable market.
We are raising to prove that a new behavior can
exist within it.
The next milestone isn't millions of users. It is proving that STILL can recognize meaningful physiological patterns, deliver a discreet intervention, measure the response, and become something people want to wear every day.
Build the next category with us.
01
Request the pitch
A short, honest look at the product, the market, and the plan.
02
Book 30 minutes
A direct conversation with both founders.
SOURCES + METHODOLOGY
- Grand View Research — Wearable Technology Market, 2026
- Pew Research Center — Smartwatch ownership, Feb 2026
- IDC — Worldwide Wearables / Wrist-Worn Market, 2026
- Rock Health — 2025 Digital Health Funding Review
- WHOOP — Series G announcement, March 2026
- Reuters / Wall Street Journal — Oura financial/valuation reporting, Sept 2026
- U.S. Bureau of Labor Statistics — 2025 occupational employment data
- 2025 peer-reviewed HeartMath-associated HRV coherence study
All figures on this page were supplied by the founding team and have not been independently verified. Confirm each against its original source before sharing this page with investors.
BEYOND EARLY ACCESS
Building a more regulated world takes more than a device.
Help us build STILL
We're recruiting early users for product research, usability studies, and pilot testing — professionals, educators, healthcare workers, parents, executives, athletes, and general wellbeing users.
Join the Research CommunityPartnerships
Exploring collaboration with wellbeing organizations, employers, universities, researchers, schools, performance organizations, coaches, and retreat/spa partners.
Explore Partnerships